Schwarzkopf BC Scalp Genesis Root Activating Shampoo is the first step in the BC Scalp Genesis Root Activating regime specifically formulated for hair that is thinning, getting weaker, and losing density. It will also help reduce non-pathological hair loss. A very important part of a healthy hair is the condition of the scalp and the products from this range will target that in specific. With Carnitine Tartrate that promotes increased cell division and stimulates cell production to support the vitality of the hair. In addition, Taurine helps combatting hair loss and promoting hair growth by protecting the hair follicles from damage. Overall, this shampoo will softly cleanse the hair and scalp and improve the quality and vitality of the hair.