Platinum Color Charge Conditioner Recharges brilliance, vibrancy and longevity of hair color for up to 50 shampoos. Enriched with Fade Fighting Technology. Locks color pigments inside the hair’s cuticle for maximum color retention. This gentle cleanser locks color pigments inside the hair cuticle while providing moisture for maximum color retention. Ideal for all hair types and colors. Direction for Use: Massage into damp hair after cleansing with kenra platinum color charge shampoo. Rinse thoroughly.